Alpha Executive Advisory

CEO • CRO • Board

Frank M. Bruns

Career / Technologies

35 years of expertise in Change Management in Process Industries

20 years as CEO for global family businesses and business units of listed technology and market leaders in the Process and Consumer Goods Industries

B2B, B2C, Trading, Surface Technology Plastics, Fibres, Nonwovens, Composites, Films, Paints, Coatings, Automotive, Electrical, Construction, Hygiene and Medical, Furniture as well as Decorative Papers and Edges

Industry Expert, CRO, International Advisory Board, Operative Advisor, Coach and Mentor of IT Start-ups

Main Emphasis

Turnarounds and International Restructurings

M&A, Buy & Build, Carve-outs, Spin-offs, Post Merger Integration, Exits, Internationalization

Growth-oriented Value Creation,
Service Orientation and Strategy,
Customer Integration

Change & Culture Management,
Sales and Market Strategies

Business Transformations, Digitalization and Smart Manufacturing (Industry 4.0) in Lean Management, Best Practice, Operational Excellence (OPEX) and Market- / Product-Excellence (MAPEX)

Professional Qualifications

Mechanical Engineering, graduated as Diploma Engineer

Postgraduate studies in Industrial
Engineering with focus on Business
Administration and Management

Competence in Implementation

Alpha Executive Advisory follows a different approach to traditional advice.
We implement!

Experience

We offer Executive Advisory Services based on many years of experience and high competence in successful implementation.

Problem solving

We solve strategic and operational problems in B2B, B2C and E-commerce as CEO, CRO, COO, CSO, CFO, also ad interim, as Coach and/or as an Operational Advisory Board.

Emphasis and Target

Growth-oriented Value Creation in medium sized companies in the Process and Consumer Goods Industries as well as in Private Equity Companies and IT Start-ups.

Competence in Implementation

Growth Strategies

Customer Focus,
Market- / Product-Excellence,
Operational Excellence,
Best Practice, Buy & Build, M&A,
Post Merger Integration, Innovation

Change Management

Vision, Strategy, Target Development, Leadership of Change, Organizational Development & Culture

Business and Digital Transformation

Increase in Company Value through Strategy, Value and Risk Management, Carve-outs, Spin-offs

Crisis Management

Active and Reactive Crisis Management, Turnaround,
Corporate Restructuring

Services

Alpha Executive Advisory Performance Profile

Sparring partners/lightning rod for Supervisory Boards, Advisory Boards and CEOs (national and international) for increasing company value
Operational Advisory Board and/or full Advisory Board Member
Company Succession, Company Participation, Corporate Transactions
M&A, Exits, Carve-outs, Spin-offs, Post Merger Integration, Commercial Due Diligence
Coach of Change Processes, Change and Culture management
Global sales organizations, sales concepts nationally and globally, synchronization of sales and operation budgets
Optimization of Corporate Organizations from the point of view of a CEO/CFO/COO/CSO, Management Assessments and Implementation
Crisis Management, Turnaround, Restructuring, Repositioning, Realignment

Strategy Concepts and Implementation of Business Transformations and Business Process Integration
Smart Factory very simple, Digital Transformation in medium-sized companies, Business Process Integration
Digitalization and Smart Manufacturing in the Lean Management Process
Growth-oriented Value Creation, Service Orientation / Strategy, Integration of customers into the service delivery process
Implementation and Optimization of Business and Operational Excellence (OPEX), Market- / Product-Excellence (MAPEX), Excellence in Administration and Finance, Best Practice, Performance Culture, CIP and Culture in the digital age, HR Business Partnering, Intercultural Coaching, Innovation Management
The Role of Leadership in the digital age. Employer Branding, how do companies have to set up in the future to remain attractive to talents and executives?

Projects

Successfully implemented! Profitable growth strategies.

Project	Goal and success	Industry	Main Emphasis
Realignment of a Sales Profit Center	Sustainable growth	Engineering Service	Business Model Strategy, New Technologies (MAPEX)
Change & Cultural Management	Increase in Company Value, Internationalization, Expansion of OEM business, Market position, Market shares and Turnover	Technical Textiles, Nonwovens, Hygiene, Dressings	Efficiency Programs (OPEX, MAPEX), Kaizen, Lean Management, Best Practice, Business Excellence, Restructuring, Key Account Management
Strategic and Operational Realignment of a global market leader	Increase in Company Value, Expansion of Internationalization and OEM Business, Expansion of Market position, Market shares and Turnover, Exit	Automotive, Plastics, GRP/Composites	Europe-wide Restructuring and Turnaround, Process Optimization, Efficiency Programs (OPEX, MAPEX), CIP, Re-Engineering, Reorganization, Sales Strategy, Innovation, Expansion of Joint Ventures, Carve-out, Exit
Post Merger Integration, Business Model Generation, Business Transformation	Increase in Company Value, Expansion of Internationalization and OEM Business, Expansion of Market position, Market shares and Turnover, Exit	Furniture Supply Industry, Decorative Surfaces	Restructuring Global Turnaround, Process Optimization, Relocations, Re-Engineering, Reorganization, Business Excellence, Performance Culture, Sales Strategy, Efficiency Programs (OPEX, MAPEX), Innovation, Exit
Strategic and Operational Realignment of a global market leader, Change & Culture Management	Increase in Company Value, Expansion of Internationalization and OEM Business, Expansion of Market position, Market shares and Sales, M&A, Buy & Build	Furniture supply industry, decorative surfaces and plastic edges	Restructuring Global Turnaround, Process Optimization, Relocation, Re-Engineering, Reorganization, Business Excellence, Performance Culture, Sales, Market and Brand Strategy, Innovation, Efficiency Programs (OPEX, MAPEX), M&A, Post Merger Integration, Smart Manufacturing (Industry 4.0), Digital Transformation in Lean Management
Business Transformation	Rolling out Digital Business Models	IT Start-up in B2B	Mentoring, Coaching, Implementation of Market and Sales Strategies, Process Support, E-learning, Smart Manufacturing (Industry 4.0), Digital Transformation in Lean Management